Monday, June 29, 2009
Sirius XM-The dumbest company in America behind CBS Radio
It seems that here lately, Sirius XM seems to be making quite a few decisions that will come back to haunt them. First, they got into serious financial trouble, which in no small part was caused by the huge contracts they gave to Jamie Foxx and Christopher "Mad Dog" Russo. Did they learn from their mistakes? Sadly no, as they entered into an agreement with Rosie O'Donnell last week to host a daily 2 hour radio show. When will the executives learn that bringing in localized talent (ie Russo) or celebrities to do radio just doesn't work? I'm sure Russo is a great talent, but $5 million dollars? The Mad Dog seems like a bit of a "tame puppy" without Mike to bait him a bit. I could understand if they brought both along, but they separated a once great radio team. Let's go over a few of the celebs that have a slot on Sirius XM Radio. Oprah, Martha Stewart, Jamie Foxx, Rosie O'Donnell, Barbara Walters, and the list goes on and on. I have no problem with Rosie O'Donnell. I applaud her stance on many issues and I can appreciate the controversy she'll bring to the airwaves with her, but one really has to ask if that controversy will bring in subs and money to the ailing satellite radio company. I predict this will be another move that inches the company closer to being gone. Don't feel bad Sirius, you have a long way to go to catch up with CBS Radio, the company that let Howard Stern walk, and fired Kidd Chris and Opie and Anthony, and actually thought that David Lee Roth could do radio.
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